logo, packaging
Erth
case study
date
- April 2021
programs
- Adobe Illustrator
skills
- Logo Design
- Branding
- Packaging
Creative Process
The creative process is the most important part of any good project. It allows a designer to be specific, creative, and continue to produce meaningful work.
Project Goal
The goal for this project was to design a beauty brand as well as three products the company would sell. I chose to create a brand called Erth and design a carry case for their set of three products: shampoo, conditioner, and body wash.
Logo
The first part in the design process was to come up with logo ideas. Here you can see an image of some of the logo ideas I came up with, including the first version of the Erth After choosing Erth as my final logo I edited it so the line weight was thicker as well as making the ‘e’ larger.
Carry Case
After designing the logo, I sketched some ideas that I had for the carry case. Scroll through the gallery to see these sketchees. I initially created three separate ideas for the carry case and chose a favorite. Then from this favorite I designed three new ones and chose my final from there. Scroll down on this page to see the finished product pictures.
Final Carry Case Images
Branded Collateral
Another additional part that I added onto this assignment was creating branded collateral. This involved making a business card, mailer, and envelope that could be sent to customers or potential customers by Erth. This could advertise for their new products as well as give customers more information about the company.