branding
Lauv Album Cover
case study
date
- March 2021
programs
- Adobe Illustrator
- Adobe Photoshop
skills
- Branding
- Album Cover Design
Creative Process
The creative process is the most important part of any good project. It allows a designer to be specific, creative, and continue to produce meaningful work.
Project Goal
The goal for this project was to redesign an album cover for a music artist. I chose the redesign Lauv’s album cover for ~how i’m feeling~. The original album cover is shown below.
Moodboards
The first part of this project involved creating moodboards to organize my ideas. After listening the album again, I designed three different moodboards. The first is a colorful but darker theme. The second is bright, colorblock, and cheery. The third is a solemn, blue, shiny theme. I ultimately chose the second option to make my design.
Sketches & Thumbnails
Click through the gallery to view some of my sketches and thumbnails. I concepted many ideas for the cover art and chose a few of my favorites. From those favorites I figured out the details for them and chose my favorite from there. The final design I created with Illustrator and Photoshop.
![](https://summermich.com/wp-content/uploads/2022/04/Asset-11@2x.png)
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![](https://summermich.com/wp-content/uploads/2022/04/Asset-12@2x.png)
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![](https://summermich.com/wp-content/uploads/2022/04/Asset-13@2x.png)
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![](https://summermich.com/wp-content/uploads/2022/04/Asset-14@2x.png)
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![](https://summermich.com/wp-content/uploads/2022/04/Asset-15@2x.png)