Project Goal

The goal for this project was to design an experience to go along with the text for White Night: Before a Manifesto by Metahaven. This is the second part of the text, the first being Surface and Value (I did a separate project on these sections).

Concept & Design

After some research and reading the text a few times, I decided to create a brand guide to go with the text. I wanted to show the interesting and abstract ideas that Metahaven talks about, and a brand guide is a great way to do that. I went through the text and decided what sections would be appropriate for the brand guide and then organized the text to fit into those sections. I also chose to print the text on transparent paper that I placed on top of colorful designs. I decided to do this because I wanted there to be an interesting overlap of text and design as well as create an interesting brand guide that people would actually want to read and flip through. I also designed a logo for White Night that I placed on the cover as well as inside the brand guide. To see some sketches and logo concepts for this project flip through the galleries.