White Night: Surface & Value

case study


  • October 2021


  • Adobe Illustrator
  • Adobe InDesign
  • InVision


  • Publication Design
  • Concepting
  • Research
  • QR Code Experience

Creative Process

The creative process is the most important part of any good project. It allows a designer to be specific, creative, and continue to produce meaningful work.

Project Goal

The goal for this project was to design a experience/visual for a text called White Night by Metahaven. I specifically focused on the Surface and Value sections of the text.

Concept & Design

The next part of my process involved reading and taking notes on the text. After taking notes I concepted some ideas and did some sketching. Click through the gallery to see some of my sketches. I ended up going with designing what I call a fold-out poster. It starts out as a small square and as you open the folds it reveals more information. When you reach the final page there is a QR Code that when scanned it launches a mobile experience I designed on InVision. To see this experience you can scan the QR Code with a mobile device or click on the QR Code to launch the experience. The goal behind having a link to a different experience was to show how the digital and the physical are becoming more intertwined, as well as how they can work together to create a more meaningful experience.

QR Code

Final Design Images

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