Mastercraft

Advertising

Mastercraft is an American manufacturer of recreational boats. Their mission is to show consumers that their high-quality products and innovative technology are the best choice when it comes to on-the-water experiences. This campaign focuses on how Mastercraft crafts their boats, customizes them to fit customer needs, and makes them the most capable boat on the market. The imagery focuses on the overall view of the boats, but more on how the products are tailored to the customer.