branding, logo, packaging
Mooberry
case study
date
- February 2021
programs
- Adobe Illustrator
skills
- Branding
- Logo Design
- Packaging
Creative Process
The creative process is the most important part of any good project. It allows a designer to be specific, creative, and continue to produce meaningful work.
Project Goal
The goal for this project was to design a logo, brand, bottle packaging, and a table tent for a beverage. I designed and created a brand called Mooberry Blueberry Milk.
Logo Concepts
The first step in choosing a subject for this project was to concept ideas for several different beverages. Scroll through my thumbnail sketches to see some of my other concepts. The Mooberry thumbnail was the one I chose as my beverage for the project.
Logo Design
The first step in my process was creating the logo. Here you can see the process to get the final look. First is the original thumbnail, then the first digital, and then the final digital. The changes to get to the final digital included putting ‘Mooberry’ in call caps, a more stylized color palette to make the cow stand out, as well as stacking the ‘blueberry milk’ type.
Bottle Packaging
After designing the logo, I came up with concepts for bottle packaging. I first created three options. From these three options I combined the best parts to make a fourth and final design.
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Table Tent
Another part of this project involved creating a table tent to display the new product. For my table tent I decided to use my bottle design as the centerpiece and include a tagline: “the milk you’ve been waiting for.”
Reflection
This project was part of a package design class I took in 2021. It was one of my favorite classes and I learned a lot through designing logos, brands, and packaging for Mooberry. Another project I did in this class was Erth. To view this project, click the link below.
